Expectancy: what each trade is worth
Expectancy = (win rate × average win) − (loss rate × average loss).
It's the average amount you can expect to make or lose per trade over many trades. A 50% win rate with a $300 average win and a $150 average loss has an expectancy of +$75 per trade — so 100 trades are worth about $7,500, before fees.
Profit factor and payoff ratio
Profit factor is gross profit divided by gross loss. Above 1 a strategy makes money; many traders look for 1.5 or more. The payoff ratio is your average win divided by your average loss.
Win rate and payoff ratio pull against each other. Strategies that take quick profits usually win often with a small payoff; trend-following strategies win less often with large payoffs. Both can work — the calculator shows whether your combination does.
Use your real numbers
The most common mistake is plugging in the win rate you remember instead of the one you have. Pull at least 30–50 trades from your broker history to get a meaningful average — SetMetric's free trade analyzer can compute these from your CSV in seconds.